Case Study: Roadmap for Industry Consortium

About

Innovation Roadmap for Industry Consortium

Britest is a global leader in the development of innovative process design solutions for the chemical processing and pharmaceutical sector made up of global businesses and academic institutions representing a diverse range of industrial sectors. The collaborative ethos enables members to share knowledge and risk in defining innovative solutions to key manufacturing challenges.

Assignment

As part of the business plan, Britest wanted to create a strategy for the development of new tools and methodologies that would allow members to create and improve formulated physical process technologies. A recent development in strategic innovation management is the use of visual strategy. Strategic Roadmapping creates senior-level buy-in and lasts the distance.

“Rob produced a strategic technology Roadmap which outlines a critical element of our innovation programme. He conducted the work professionally, sensitively capturing, analysing and articulating inputs from various sources and provided a means of communicating the complex challenges and opportunities to our members. This proved to be very effective and now forms the basis of our innovation programme in this area. Rob has a clear passion for promoting innovation and we were very pleased with his engagement with our members and with the manner in which he was able to identify and articulate in a generic sense the challenges presented to him by organizations from across the pharmaceutical, fine and specialty chemicals sectors.” CEO

Process

The assignment was completed by a combination of face-to-face meetings and roadmapping workshops in a number of phases of work.

  1. Agreement: Creation & sign-off on the engagement plan detailing key stages & deliverables.
  2. Research: Interviews with member companies and completion of a literature review to report the state-of-the-art.
  3. Analysis: Creating a Roadmap to identify opportunities for technologies, projects, deliverables and resources needed to create a compelling innovation strategy.
  4. Report: Verbal and written report for the Leadership with critical recommendations for quick wins and next steps in the implementation journey.

Outcomes

The assignment helped the Britest Leadership Team achieve the following outcomes.

  1. A clearly identifiable and articulated strategy to communicate with Members, partners and influence funding bodies in the UK, Europe and globally.
  2. Being able to map the path, and identify resources, types of projects and methodological gaps.
  3. To gain buy-in to the strategy for the physical processing and formulation area of Britest’s Innovation Programme.

 

Want to know more?

Read Here about the process to quickly but rigorously produce a strategic roadmap for your organisation. If you are interested in Technology Planning including strategic technology roadmapping read Here about the approach.

Rob Munro is an innovation strategist and consultant focussing on improving innovation results within organisations. Please get in touch with me to discuss ways to bring greater effectiveness to your innovation and technology management processes.