innovation fitness

Your Roadmap to Innovation Mastery

Roadmap to Mastery: Delivering transformational growth and innovation fitness

Who is Roadmap to Innovation Mastery for?

Roadmap to Mastery is for CTOs in larger technology-intensives companies with over $250m in revenue that want transformation and innovation fitness. You have the ambition to create more impact for your innovation activity and create something new and be seen as a top innovator in your field.

We help you to make better, faster and less risky innovation decisions using rigorous demonstrated research-based methods.  You want to build a legacy of innovation fitness that more consistently delivers breakthrough innovation value.

Roadmapping to Innovation Mastery

Download Rob’s insightful, popular Masterclass video series delivered to over 500 Execs in association with IfM Engage. It will help you understand your innovation imperative, why strategy so often fails and the key steps to improve innovation performance.

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Where would you use Roadmap to Innovation Mastery?

Your established UK or European-based company probably with international reach may have become out of tune with the world where new technologies, digitalisation and sustainability transitions are imperative for tapping into the hidden innovation goldmine. We work with senior business and innovation leaders in central R&D, innovation and new technology groups. This also means working collaboratively across business units wherever they are in the world through tailored workshops - online or in person.

When would you use Roadmap to Innovation Mastery? 

Roadmap to Mastery is for organisations that want to take a fundamental look at how they approach innovation. You know there are both threats and opportunities to the business, yet you are disappointed with the quality and scale of the new products and services the company is launching. You see the need to take a fresh look at the way your company approaches innovation to consistently make a bigger impact, faster with greater innovation ROI.

You may have a radical growth agenda seeking new markets, products or solutions.  Or you may be getting ready for significant disruption. Possibly, you want to become an innovation fit for the sheer hell of it.

What approach does Roadmap to Innovation Mastery follow? 

The Roadmap to Mastery programme is a multi-stage strategic intervention that runs at your pace probably over 6 to 12 months. The programme delivers you a plan for transformational innovation that helps to future-proof the organisation.

In the Assess phase, we start with a comprehensive assessment of the firm's technology and innovation management system and set priorities for improvement. We undertake online and in-person interviews with internal staff involved in the current innovation process and run a workshop to validate the assessment results and agree on high priorities.

In the Deploy phase, we help you to do things differently. By tailoring an innovation process we seek and find new sources of growth; tangible products, services and solutions that with high potential to excite customers and the wider company. And you can tell the key messages to secure resources from the board. In the final Change stage, we create a plan to track the organisation's ongoing transformation.

How is Roadmap to Mastery different? 

How could you benefit from the Roadmap to Innovation Mastery programme?

  • Our approach includes world-leading research and best-in-class innovation management practice. We are business associates of IfM Engage at the Institute for Manufacturing at Cambridge University a world centre of excellence in innovation and technology strategy.
  • Our team are experienced leaders from larger technology-intensive organisations and have had a career in the development and application of technology and innovation strategy and transformation.
  • It's rigorous. Careful design and use of the right innovation tool at the right time mean you get the detail to support investment decisions and help you to tell a better story.
  • It's engaging. The process taps into the talent of your staff or community and can be enhanced with global subject-matter expertise. The new war for talent gives you a response to attract and retain good people.
  • It's credible. The process is trusted by global organisations – commercial and public sector - in technology-intensive situations.
  • It builds reputation making the organisation more attractive to investors and buyers. You widen your impact to be seen as a top innovation leader as a safe pair of hands in conditions of uncertainty.
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How does Roadmap to Innovation Mastery work? 

Roadmap to Mastery is a managed service for innovation improvement. Before the project starts, we need to get to the starting line. First, we will hold a strategy call where you outline your objectives and we provide options for achieving those. We'll also provide you with ways to influence others in the firm to secure an agreement to proceed. When you are happy we will create a proposal along with terms and conditions detailing how the project will work. Then sign the proposal and we start.

During the ASSESS phase, we work with you to understand a deep-dive assessment of the strengths, weaknesses and opportunities facing your innovation organisation.

  • Online survey of 20-40 internal staff involved in the current innovation process
  • Ten one-to-one interviews with senior stakeholders
  • We test eleven key areas of your innovation system and provide a comprehensive report on the strengths, weaknesses and opportunities for innovation improvement.
  • We facilitate a workshop to validate the assessment results and agree on high priorities for improvement.

In the DEPLOY stage,  we work with you to identify exciting propositions for breakthrough value

  • Select a business area "The Pilot" and sponsor for creating new products, services and solutions.
  • Design the innovation toolboxt for the Pilot needed to support a selected group of your experts.
  • Prime the participants with expert inputs on what good innovation looks like in the business area. Typically a 2-3 hour online seminar-style workshop.
  • Prime and receive high-quality inputs from participants and prepare for a strategic roadmapping process to create the innovation landscape and select high-priority ideas for further development.
  • Identify the capabilities, technologies and resources to support these. Facilitated multi-session workshops – Face to Face or Online. We provide the templates and facilitate the workshop process.
  • Identify the approach to capability acquisition including make v buy, collaboration and partnerships.
  • Develop preliminary business cases to communicate the results to secure resources.

For delivering breakthrough innovation the company will need to be organised differently. In the CHANGE stage, we work with you to identify how you need to organise for effective delivery.

  • Workshop sessions by experts on the principles of good change management and help you develop a plan to handle the necessary changes.
  • A workshop on strategic workforce planning to identify the key capabilities needed for delivery of the breakthrough innovation ideas.
  • Review the approaches to support innovation improvement and integrate this into a trackable plan with KPIs.

What will Roadmap to Innovation Mastery give you? 

There are several measures or outcomes you will be able to point to. We can show hard numbers such as the number of ideas, the impact of breakthrough priorities and the participant satisfaction scores.  But there are the softer benefits; such as the good vibes and stories people tell over coffee that will spread through the organisation.

As we will have worked on breakthrough ideas, you will be able to show the new revenue and profit flows in the months ahead. We can expect ROI from the process of 10-50x our fees.

Our track record shows you can expect 9 out of 10 participants will give a 5* rating for delivery.

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